They pride themselves on offering the highest level of service and are continually seeking new ways to improve the customer experience. Whether it is via telephone, online or in person, every interaction they have is based on seven guiding principles (Listen, Value Others, Promote Improvement, Reject Status Quo, Embrace Passion, Act Like Owners, Celebrate Success!), which are their highest priorities and driving forces. They are the core values that provide the cornerstone for all they do for their customers, clients, associates, and communities.